Cowboys Beauregard Decker and Virgil Blessing attend a rodeo in Phoenix, where Decker falls in love with beautiful cafe singer Cherie. He wants to take Cherie back to his native Montana and marry her, but she dreams of traveling to Hollywood and becoming famous. When she resists his advances, Decker forces Cherie onto the bus back to Montana with him, but, when the bus makes an unscheduled stop due to bad weather, the tables are turned.
This Joshua Logan film was adapted by George Axelrod from a play by William Inge.
It told about an innocent rodeo cowboy named Bo (Don Murray) who fell in love with dim-witted cafe singer Cherie (Marilyn Monroe).
Cherie sang an off-key, inept, but innocently sensual rendition of “That Old Black Magic” in the Blue Dragon – a run-down honky-tonk night-club in Phoenix. At the end of the number, she turned a red spotlight on herself to look “aflame.”
The passionate kissing scene between Bo and Cherie had to be reshot after major filming had ended – it was common knowledge that censors routinely cut love scenes in films with open-mouthed kisses.